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		<title>Taking a break from Radio</title>
		<link>http://reshmaks.com/?p=71</link>
		<comments>http://reshmaks.com/?p=71#comments</comments>
		<pubDate>Sat, 27 Jun 2009 17:46:05 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[General Thoughts]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=71</guid>
		<description><![CDATA[Leaving radio finally on June 22, 2009 was quite an experience. Except may be because I already had a kind of trial run; I had left it for a month after April and joined again for a month and half, I was more prepared and knew how life would be without it.
Yet last Monday, even [...]]]></description>
			<content:encoded><![CDATA[<p>Leaving radio finally on June 22, 2009 was quite an experience. Except may be because I already had a kind of trial run; I had left it for a month after April and joined again for a month and half, I was more prepared and knew how life would be without it.</p>
<p>Yet last Monday, even though I was composed I was longing for my listeners to be in touch with me, miss me and appreciate me. Yes I was feeling like a little girl wanting to be recognized and feel elated with appreciative comments. I knew it very well if people have liked my shows, have appreciated whenever I have done well they would defiantly message that day or try to get in touch with me later though my website.</p>
<p>I must say, it is a truly humbling experience when one receives a nice feedback from a stranger who has liked your voice or the way show is conducted and this is shown through sms or a comment left. In my last post if I have thanked rainbow for making me feel special I have to admit this time atleast it is listeners who can make a radio jockey truly feel special. Thank you everyone (no matter how many in numbers) who have wished good for me on radio thanks for making me feel really special.</p>
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		<title>Moving into another phase of life, where change is the only constant</title>
		<link>http://reshmaks.com/?p=70</link>
		<comments>http://reshmaks.com/?p=70#comments</comments>
		<pubDate>Sun, 12 Apr 2009 17:59:29 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[General Thoughts]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=70</guid>
		<description><![CDATA[It is a strange feeling before I go to sleep tonight. I am sure to have butterflies before I go on air tomorrow; the last show on radio in this phase of my life. I really do not know how to thank all those countless listeners who have been with me and made feel that [...]]]></description>
			<content:encoded><![CDATA[<p>It is a strange feeling before I go to sleep tonight. I am sure to have butterflies before I go on air tomorrow; the last show on radio in this phase of my life. I really do not know how to thank all those countless listeners who have been with me and made feel that radio is the right career for me. It was not as easy decision to quit a full time job of PR to move into radio and writing, but I do not think I have ever regretted this career move. As things change it&#8217;s time for me to take a long break; this time though it&#8217;s for a personal reason.</p>
<p>Thank you <a href="http://en.wikipedia.org/wiki/FM_Radios_in_Bangalore#FM_Rainbow_.26_Vividh_Bharati" target="_blank">FM Rainbow</a> for making me feel special whenever I was on air.</p>
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		<title>Drive-in shopping</title>
		<link>http://reshmaks.com/?p=68</link>
		<comments>http://reshmaks.com/?p=68#comments</comments>
		<pubDate>Mon, 16 Mar 2009 17:43:28 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[The Hindu]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=68</guid>
		<description><![CDATA[When you drive into a petrol station, you don’t just drive out with a full tank.  There is coffee, burgers, flowers, jewellery and more to be bought, finds RESHMA  KRISHANMURTHY SHARMA
Bite into that juicy burger as your car gets its share of fuel. Yes you read  it right. Apart from filling fuel, [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://reshmaks.com/wp-content/uploads/2009/04/petrol.jpg" alt="petrol.jpg" /><em>When you drive into a petrol station, you don’t just drive out with a full tank.  There is coffee, burgers, flowers, jewellery and more to be bought, finds <strong>RESHMA  KRISHANMURTHY SHARMA</strong></em></p>
<p>Bite into that juicy burger as your car gets its share of fuel. Yes you read  it right. Apart from filling fuel, Bangaloreans have slowly started accessing  other services at many city fuel bunks. What was unimaginable a decade ago in  India has become reality with fuel stations offering food, grocery, and even  jewellery stores on their sites.</p>
<p>Shop for essentials, access ATMs, catch up with pals at a coffee joint, or  munch on a burger, buy flowers or even diamonds. Obviously much has changed in  the concept of a traditional petrol station. Non-fuel services are in demand as  convenience takes centrestage.</p>
<p><font class="subsectionhead" size="3" color="red"><font color="#000000"><strong>Buy movie tickets too:</strong></font> </font>Leveraging on existing space in fuel stations, companies are forging  strategic alliances with various retailers; be it cafes or quick service  restaurants.A.L Krishnan, Territory Manager, Retail, Bharat Petroleum, says: “We  were the first to bring out the concept of allied retail businesses called ‘In  &amp; Out’ stores in our petrol stations. At select bunks, a customer can not  only shop for daily needs but also use other services like booking railway or  movie tickets. Now with outlets like Café Coffee Day or McDonalds, our customers  will have more reasons to come over to our stations.”</p>
<p>“In addition, on highways, our Ghar Dhaba outlets at select petrol stations  have offerings like restaurants, dormitory and grocery that are targeted at  regular vehicle users and truckers” he added.</p>
<p>Talking about her experience on using non-fuel services at a city petrol  station, interior designer, Vaishnavi P. says, “With time posing a major  constraint, moving on to different locations to buy a few basic things for home  becomes difficult. I like to finish a lot of my out-of-home chores at one place.  Many a time, I combine the activity of withdrawing cash from ATM at my regular  petrol bunk and fill fuel and this saves me an additional trip to the bank.”</p>
<p>Apart from utilising space strategically, fuel stations and alliance partners  find support in the form of additional revenues through such services. With  marketing gurus reiterating the fact that the customer is the king it has never  been better for a vehicle user.</p>
<p><font class="subsectionhead" size="3" color="red"><strong><font color="#000000">No dearth of takers:</font></strong> </font>Amit Jatia, MD &amp; JV partner McDonald’s India (West &amp; South) says: “In  today’s time customer convenience and service have become critical driving  forces for any industry. With our partnership with Bharat Petroleum and HPCL at  select stations in a few cities across southern and western India, we want to  give consumers the option to enjoy our product offerings even when they are on  the move. Also the response we have received at our quick service restaurants on  Kasturba Road and in Channapatna has been encouraging”</p>
<p>Observer of marketing trends, author, CEO, brand-comm, Ramanujam Sridhar  says: “Yes, this is a concept which is extremely popular in the east. However,  more than cities, the idea has greater opportunities to succeed on highways as  they have more time to shop.”</p>
<p>Whether we like to shop or eat at a petrol station or not, the concept is  finding its patrons surely. So remember the next time your family coaxes you for  that pending Sunday outing, save time and effort by just driving up to a chic  petrol station that does a lot more than just care for your vehicle.</p>
<p align="justify"><strong>Bang for buck</strong></p>
<p>Pick up your daily needs at a petrol bunk</p>
<p>Avoid traffic, save fuel; eat out at a drive in</p>
<p>Buy flowers or diamonds for your wife, there’s an ATM too, so no excuses</p>
<p>And yes, there’s petrol too!</p>
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		<title>Celebrity encounter with Aamir Khan!</title>
		<link>http://reshmaks.com/?p=66</link>
		<comments>http://reshmaks.com/?p=66#comments</comments>
		<pubDate>Sat, 17 Jan 2009 16:58:57 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[General Thoughts]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=66</guid>
		<description><![CDATA[I am not going to forget last evening’s outing for a long time in my life. I had gone out with Vikas and a few of his German friends to watch a play called ‘Black Tie’ from a German production. If you ask me the play was more of a Korean one than a German [...]]]></description>
			<content:encoded><![CDATA[<p>I am not going to forget last evening’s outing for a long time in my life. I had gone out with Vikas and a few of his German friends to watch a play called ‘Black Tie’ from a German production. If you ask me the play was more of a Korean one than a German perspective yet I must admit the message was strong enough to bring in new insights about adoptions. For one I am going to think hard if ever I decide to adopt a baby.</p>
<p><img src="http://reshmaks.com/wp-content/uploads/2009/01/aamir-khan-fanaa.jpg" alt="aamir-khan-fanaa.jpg" /></p>
<p>Anyway coming to the chance celebrity encounter, we finished the play late in the evening around 9.45 pm. A causal conversation amongst us on the actual message of the play took a little longer and thankfully made us stay there. Soon enough we saw someone getting mobbed with camera flashlights. We found it surprising that the cast of the play is getting so much attention and thought probably others were more appreciative of them. Suddenly, I heard Vikas scream “Aamir Khan”! I turned around and saw Aamir in skin and blood just there, three steps away from us! I plunged my hand into my handbag to get hold of a notepad, to get his autograph. As the bodyguard of Aamir was hurrying him out there was not much time to think. My mind was racing with options of getting to enquire about his availability here, a possible radio interview, tele-con anything if at all. I started flipping through pages of my handy telephone book and was finding no page empty.Thankfully I finally found half a page vacant with no scribbling of either numbers or names and I rushed myself amidst the crowd right in front of Aamir Khan. I confidently asked him Aamir, “autograph please”. In the back of mind I was hearing a voice asking me to ask Aamir for a possible interview. Somehow I couldn’t make the decision in all the hurry, fans trying to get themselves photographed et al. Oh yes the moment when Aamir took my telephone book to sign, he asked me, “Sure, do you have a pen?” I was taken aback as I didn’t really have a pen in my hand. Suddenly I saw Vikas diving amidst others to give me a pen and then was the Kodak moment.</p>
<p>Aamir signed it for me as I told him that my name is Reshma. He looked at me, froze the eye contact for a split second before smiling and moving away. Trust me, I felt maybe he liked my grey blue eyes. Though countless people have admired my eye colour, yesterday I felt privileged! Later I felt maybe he thought it doesn’t matter if you are Reshma or Nargis or Anjana or maybe the glance didn’t mean anything at all.</p>
<p>Yet I cannot deny the fact the emotion running throughout the evening was similar to a twelve year old teenager having seen her first celebrity crush live in front of her. I can never forget when I had fallen in love with Aamir when QSQT was released and over the years I guess the crush has obviously metamorphosised into respect given the person and his comments in public life or his roles on screen.</p>
<p>Oh yes the Kodak moment became more special when a popular Hindi news paper &#8211; Rajasthan Patrika, that I seldom read but henceforth will value more, this morning published a photograph of Aamir Khan signing the autograph for me! And guess what, Aamir Khan and I were dominant in the picture.</p>
<p>Thank you Aamir and thanks to the Rajasthan Patrika photographer! Yes, I do have the autograph which I was trying hard to convince folks at home that it is really Aamir’s signature but the next day’s picture said it all. I have mentioned this briefly on Aamir’s blog as well in the hope of another encounter during his stay in Bangalore. God willing let’s see.</p>
<p>This prompts me to write more on the many celebrity encounters I have had. Keep visiting the site.</p>
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		<title>Gold rush</title>
		<link>http://reshmaks.com/?p=64</link>
		<comments>http://reshmaks.com/?p=64#comments</comments>
		<pubDate>Thu, 18 Dec 2008 13:24:09 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[The Hindu]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=64</guid>
		<description><![CDATA[Successfully fighting off challenges from platinum and diamonds, gold remains an  all-time favourite, writes RESHMA KRISHNAMURTHY SHARMA
Driving across the city, one is bound to notice hoardings that insist that  platinum is the metal of choice for the new-age woman. There is also the  oft-repeated phrase of diamonds being a girl’s best friend. [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><font color="#ff9900">Successfully fighting off challenges from platinum and diamonds, gold remains an  all-time favourite, writes RESHMA KRISHNAMURTHY SHARMA</font></p>
<p>Driving across the city, one is bound to notice hoardings that insist that  platinum is the metal of choice for the new-age woman. There is also the  oft-repeated phrase of diamonds being a girl’s best friend. However, no amount  advertising or promotional activities can change the fact that Indian women  have a major soft spot for gold.</p>
<p>The precious metal has managed to attract patrons in all age groups fighting  off strong competition from other metals. What is it about gold that explains  its mass appeal? Is it looks or the perception of gold as an investment or the  popular opinion that gold looks good on Indian skin that attracts buyers?</p>
<p>Dancer Vani Ganapathy, who loves jewellery believes the fascination of gold  comes from history. “The concept of possessing gold jewellery is very strong in  our country. It is something that is passed through generations. Mothers pass  their jewellery to their daughters or in-laws share the family heirlooms with  daughters-in law. Even historically and in myths, it is gold and not platinum or  diamonds that play an important part.”</p>
<p>Srinivas, Branch Manager, Bhima Jewellers says: “Gold has always been seen as  a safe investment. People believe that return on gold jewellery gives them  better value than other jewellery be it pearls or precious stones. This combined  with its use for once-in-a-lifetime occasions like marriage contributes to its  popularity.”</p>
<p>Though silver jewellery or miniature studded stones are popular with the  younger generation, gold is not left behind. For those who find gold too flashy  or gaudy, the yellow metal has morphed with the times. Whether by entering into  the branded jewellery segment or offering minimalist designs at affordable  prices, gold has ensured its strong position across societal strata.</p>
<p>Actor Jennifer Kotwal, who is also the brand ambassador for a jewellery  chain, comments: “Gold has been adapted to suit contemporary tastes with  classier pieces. If one has a problem with heavy sets or the dilemma of wearing  gold over western outfits, then one has the option of doing a mix and match like  wearing a gold pendant with a diamond stud or going in for classy look depending  on the occasion, and one’s own style.”</p>
<p>Whether as an investment, or for the intricate designs, gold will always be a  must have in our jewel boxes.</p>
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		<title>Festive wrap</title>
		<link>http://reshmaks.com/?p=65</link>
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		<pubDate>Mon, 08 Dec 2008 13:28:13 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[The Hindu]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=65</guid>
		<description><![CDATA[The sari is the all-round favourite for celebrations, writes RESHMA  KRISHNAMURTHY SHARMA
Ask any of a cosmopolitan woman on her outfit of choice for daily wear and  you can be sure a sari will not feature among the different options given. Most  urbanites perceive the sari to be best suited for occasional wear. [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><font color="#0000ff">The sari is the all-round favourite for celebrations, writes RESHMA  KRISHNAMURTHY SHARMA</font></p>
<p>Ask any of a cosmopolitan woman on her outfit of choice for daily wear and  you can be sure a sari will not feature among the different options given. Most  urbanites perceive the sari to be best suited for occasional wear. The six-yard  wonder, however, gets special attention even by non-regular users during a  festival. The preference maybe due to the perceived difficulty in draping a sari  or the fact that heavy, rich fabrics are best reserved for a special event.</p>
<p>Vinutha Suresh, an entertainment professional says: “It is highly unlikely  that you will catch me in a sari on an everyday basis. However a festival gives  me the opportunity to wear a sari. I can buy an expensive sari without feeling  too guilty about it.”</p>
<p>Showrooms too are cashing on such opportunities. Whether it is by offering  discounts, the latest designs and fabrics or creating eye-catching window  dressing, stores and boutiques make sure that buying a sari is one of the  must-dos during festivals.</p>
<p>Kalyan Annam, CEO, Kalamandir says: “A festival thankfully even now brings in  the essential elements of tradition and one of the ways of celebrating is  dressing in the right attire. Certainly saris are in demand during a festival as  the occasion gives women the opportunity to indulge in richer and traditional  fabrics.”</p>
<p>Shashikala, a designer says: “Comfort is a key issue for working  professionals like me and the sari somehow is not associated with it. Yet the  garment looks so beautiful on every woman, that it seems the natural choice for  festivals. The wonder of the sari, so simple and so rich adds sparkle to a  memorable day.” “Traditional clothes have a huge hand in signifying a  celebration and a sari adds to the festive feeling,” says Saraswathi Murthy, a  homemaker.</p>
<p>A sari as a garment has no doubt grown with the times and has a lot to offer  to lure youngsters to trying them out. From unusual prints and designer cholis  to rich, exotic fabrics there are many ways of getting the young hooked to this  classy yet contemporary outfit. And a festival is the perfect time to unleash  the sari on all the dudes and dudettes.</p>
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		<title>DW Radio in India</title>
		<link>http://reshmaks.com/?p=62</link>
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		<pubDate>Thu, 16 Oct 2008 15:42:58 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[General Thoughts]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[DW]]></category>
		<category><![CDATA[Launch]]></category>
		<category><![CDATA[MMB]]></category>
		<category><![CDATA[Radio]]></category>

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		<description><![CDATA[When things were looking like have I done it all on radio considering the parameters of RJ-ing on FM on a public service broadcast, I found out that a German institute (Max Mueller Bhavan) is organizing a media discussion on “Media in India &#8211; Conflicts and Contradictions” on Oct 8, 08. I was more inclined [...]]]></description>
			<content:encoded><![CDATA[<p>When things were looking like have I done it all on radio considering the parameters of RJ-ing on FM on a public service broadcast, I found out that a German institute (Max Mueller Bhavan) is organizing a media discussion on “Media in India &#8211; Conflicts and Contradictions” on Oct 8, 08. I was more inclined to attend this as I was given to understand that this marks the launch of a German radio broadcast <a target="_blank" href="http://www.dw-world.de/dw/0,,266,00.html" title="Deutsche Welle">Deutsche Welle</a> in India. I was quite keen to attend this and it was exactly a week ago that I attended this launch. Honestly have got bugged listening to any other competitive fm station in Bangalore. Sincerely I feel my channel, FM Rainbow 101.3MHz is somehow doing some amount of variety in terms of radio talks, quizzes etc (even though we are lacking on not organizing gifts and other goodies for listeners) I guess we are moving on because of content and loyal listenership. Thank God!</p>
<p>I have heard BBC broadcasts and have been quite impressed with it, parts of them, I mean. Coming to the launch of the new broadcast here in India, the Bangalore event had a quite a handful of audience.  As I rushed in (I was 10 minutes late to the scheduled time) I was pleasantly surprised to see Ms. Indu Gajraj from All India Radio on the dias. There was also Nupur Basu, C.K Meena and Ramachandra Guha.</p>
<p>From the routine media is no longer what it is supposed to be, to an overview of how print, online, television and radio is working, to an interesting round of Q&amp; A with the audience I was quite content with the evening. I had a question for the panel too which I think kind of put off some people on the dias but they were polite enough to answer it. I had asked if all the discussion would actually lead to any improvement and if the members of the panel would go back and do something to improve the situation of media in India. No form of media changes and all we do is talk at more such discussion forums? As I said, I was politely told that they are mainly freelancers and at best they could hope for the right kind of media in India.</p>
<p>I had a word or two with the representative, Ms Priya Esselborn from DW radio on their Hindi broadcasts and how they function. She was glad to tell me a few things and seemed very helpful. The session ended with some personal interaction with the panel members at Café Max. I had dinner at TGIF and headed home thinking that I would blog about this one!</p>
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		<title>Working lunch</title>
		<link>http://reshmaks.com/?p=63</link>
		<comments>http://reshmaks.com/?p=63#comments</comments>
		<pubDate>Tue, 23 Sep 2008 16:36:58 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[The Hindu]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=63</guid>
		<description><![CDATA[The tradition of carrying a lunch box to office seems to be going out of style  thanks to tight schedules, writes RESHMA KRISHNAMURTHY SHARMA 
If it is lunchtime, it is quite possible your colleague will suggest a new  darshini or the same tried-and-tested eat out that takes care of your hunger  pangs [...]]]></description>
			<content:encoded><![CDATA[<p><em>The tradition of carrying a lunch box to office seems to be going out of style  thanks to tight schedules, writes RESHMA KRISHNAMURTHY SHARMA </em></p>
<p>If it is lunchtime, it is quite possible your colleague will suggest a new  darshini or the same tried-and-tested eat out that takes care of your hunger  pangs everyday. The concept of carrying a lunch box even though healthy, somehow  seems just that bit obsolete with the growing, working population.</p>
<p>If one observes the increasing number of people at any Darshini at noontime,  it seems like a natural transition in new-age lifestyle. Modern-day schedules,  as well as the effort and inconvenience of carrying prepared meals from home are  some of the reasons why people prefer to eat out, instead of taking tiffin  boxes.</p>
<p>A majority suggest the transition is a reflection of increasing number of  women entering into professional streams. Yet when probed, there appears to be  more factors that are contributing to this shift. For some, they do not want to  cause too much inconvenience at home. Others feel when hot meals are readily  available, there seems to be no point in carrying lunch which would be cold by  the time one eats it.</p>
<p>Gautam Halkurke, a senior software engineer working in Accenture says: “I do  understand a meal from home is any day better than having something outside, but  it is not practically possible. I generally have to leave at half-past seven in  the morning. My mom has been packing my dad’s lunch box for years; I do not want  to cause additional inconvenience by pressuring her to pack something early for  me as well. Either I eat at the office canteen or a few colleagues get together  and go to a nearby restaurant.”</p>
<p>Ramachandra, cashier at Nisarga restaurant on Infantry Road says, “It’s a  matter of convenience. There are many reasons why the working population comes  here at noontime. We have found out a lot of companies nearby, even though they  have a canteen facility, order tiffin boxes for their employees. People prefer  having a meal in a vegetarian restaurant rather than from a tiffin box that  comes with vegetarian and non-vegetarian food.”</p>
<p>It is not just working women who have the time constraint; even homemakers  find this a convenient option, as packing lunch in the prime rush hour seems a  tedious task.</p>
<p>Says Roopa P., a wealth manager in a bank, “I guess packing lunch for my  little one at school is a matter of concern and that is why most mothers do it.  I have found many of my colleagues have just enough time to get ready and come  to office in the morning with breakfast and lunch at office, and have just about  enough time to prepare one meal in the evening. This is of course until children  come on the scene.”</p>
<p>For Vikas S., a content manager, who also runs a business: “I am generally on  the move. So it is a matter of convenience to eat at a restaurant. In addition,  sometimes I have to leave as early as 8.30 a.m., so where is the question of  expecting people at home to give me packed boxes when there is barely enough  time to prepare breakfast?”</p>
<p>If people are thronging Darshinis and other small restaurants between 12 and  2 p.m., fine dining restaurants also find many takers for their executive lunch  buffets.</p>
<p>Talking about pros and cons of eating out versus packed lunch boxes,  nutritionist and dietician at Manipal Specialty Hospital Sreemathy Venkataraman  says: “One should be careful about hygiene as most people are prone to burning  sensation or food poisoning which could be due to rice cooked with soda or oil  that is not fresh. However, one can make an outside lunch a healthy one,  provided you are eating at the right place. Cleanliness cannot be overlooked and  try and see if you can order a fruit bowl or salad and have a light meal with  lassi. As most people are hard pressed for time, they can at least make an  effort of carrying a fruit like a banana or an apple to office.”</p>
<p>Venkatraman adds: “Food taken from home is always according to one’s taste.  One can, however, try and minimise the ill effects of eating out by choosing the  right food.”</p>
<p>It’s not that people are not aware of healthy eating habits, but convenience  seems to have an upper hand in comparison to everyday, healthy eating options.</p>
<p>Hope the day of modern lifestyle does not dictate all three meals at  restaurants.</p>
<p align="justify"><strong>Hot options</strong></p>
<p>Time is a major constraint</p>
<p>Carrying a packed lunch can be a messy affair and it would be cold by the  time of eating as opposed to hot food at a restaurant</p>
<p>Eating out is all right as long as you watch out for hygiene and make healthy  choices</p>
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		<title>Indulge central</title>
		<link>http://reshmaks.com/?p=60</link>
		<comments>http://reshmaks.com/?p=60#comments</comments>
		<pubDate>Wed, 30 Jul 2008 18:03:18 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[The Hindu]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=60</guid>
		<description><![CDATA[Women frequent upmarket spas and salons for some pampering and quality me-time, writes RESHMA KRISHNAMURTHY SHARMA
Looking good has been a priority since forever. Didn’t Cleopatra bathe in ass milk and drink pearls to look a knockout? And didn’t Hamlet rudely tell his mum to paint an inch thick but yet come to poor Yorrick’s state?
The [...]]]></description>
			<content:encoded><![CDATA[<p><em><font color="#800000">Women frequent upmarket spas and salons for some pampering and quality me-time, writes RESHMA KRISHNAMURTHY SHARMA</font></em></p>
<p><img src="http://reshmaks.com/wp-content/uploads/2008/08/beauty.jpg" alt="Soaking in For feet like a petals and more" align="left" />Looking good has been a priority since forever. Didn’t Cleopatra bathe in ass milk and drink pearls to look a knockout? And didn’t Hamlet rudely tell his mum to paint an inch thick but yet come to poor Yorrick’s state?</p>
<p>The trend, however, to pamper oneself at an upmarket salon or spa, is relatively new.</p>
<p>Be it a homemaker or a working professional most people are heading for branded up market salons rather than the smaller ones in the neighbourhood. Whether it is unisex parlours, or a salon that also doubles up as a spa, beauty studios are pulling all stops to have the millennial woman destress and pamper herself.</p>
<p>Plush interiors, exotic and soothing aromas, well-mannered staff, soft lights, the latest magazines make all the difference. Such pampering comes with a price, but customers believe it is worth their while.</p>
<p>Manjul Gupta, who owns Body Craft says: “At our salon we give importance to personal attention. Hard work pays. The feedback we receive proves that clients want to quality and we believe that we are offering what every customer wants. We have specialised staff for each area like hair or skin, which also translates to value addition for the clients.”</p>
<p>Anita Mithra, a marketing consultant, a regular at a swanky salon says: “It is not that I do not visit smaller salons, but it is limited for mundane stuff like a quick manicure or change of nail polish. For something like hair or a facial I need to be sure of quality as well. Lighter on the pocket, could also mean lighter on service.”</p>
<p>There is a belief that a branded parlour comes with the inbuilt parameters of ambience, hygiene, well trained staff and skilled professionals who are certified from authentic sources and will not be running a shoddy outlet.</p>
<p>Says Prarthna Pradutt of Peaches, “People are aware of global trends and they want the person running the salon not to be just anyone who is there to manage cash but someone who is thoroughly skilled in all facets of the beauty business. People look to the person running the parlour for efficiency of the person to offer the right solutions and products as after all they are paying for it.”</p>
<p>Undeniably the rise of disposable income is also contributing to the choice.</p>
<p>This factor with the awareness and pressure to be well groomed is making urbanites spend on beauty services either as a necessity, a stress buster or as an affordable indulgence.</p>
<p>With a daily bombardment from all kinds of media, younger and younger people are visiting salons and spas for a feel good experience.</p>
<p>Nandini Hirianniah, an entrepreneur with Morpheus Ventures says: “I go to Spratt Studio. It works marvellously well as my three-hour getaway. Apart from the perfect ambience and being looked after by experts, little things like clean floors and towels make this a perfect choice for me.”</p>
<p>Call it a fad or a need the modern women is leaving no stone unturned to look good and have fun while getting it done.</p>
<p><strong>Why would you choose</strong></p>
<ul>
<li>Plush interiors, exotic and soothing aromas, well-mannered and highly-trained staff</li>
<li>Cleanliness and hygiene</li>
<li>The extra cost is worth it</li>
<li>A visit to the spa is a perfect stress buster</li>
<li>Increase in disposable income is a factor as well</li>
</ul>
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		<title>Make a colourful splash</title>
		<link>http://reshmaks.com/?p=59</link>
		<comments>http://reshmaks.com/?p=59#comments</comments>
		<pubDate>Wed, 16 Jul 2008 10:52:27 +0000</pubDate>
		<dc:creator>Reshma</dc:creator>
				<category><![CDATA[The Hindu]]></category>

		<guid isPermaLink="false">http://reshmaks.com/?p=59</guid>
		<description><![CDATA[People are experimenting with bright colours for the exteriors of their homes, writes RESHMA KRISHNAMURTHY SHARMA 
The last couple of years have seen a riot of colours when it comes to painting homes. Each home is getting bolder with colours and vibrancy is the key. Bright hues for exteriors are also catching on with homes [...]]]></description>
			<content:encoded><![CDATA[<p><font color="#993300">People are experimenting with bright colours for the exteriors of their homes, writes RESHMA KRISHNAMURTHY SHARMA </font></p>
<p>The last couple of years have seen a riot of colours when it comes to painting homes. Each home is getting bolder with colours and vibrancy is the key. Bright hues for exteriors are also catching on with homes daring to sport bright tinges that stand out from the rest of the neighbourhood.</p>
<p>Earlier, sober and neutral wall colours were the preferred option and they were believed to soothe the senses. However all has changed and people are flaunting their vibrant personality on the walls as well.</p>
<p>While it is important to ensure colours do not overpower architectural details; yet going by the shocking blues, bright oranges or overstated mauves, it seems like the trend is here to stay.</p>
<p>With websites of paint companies sharing information for people thinking of painting a their homes, the possibilities are endless. Whether it is as a contrast or as solo bright tinges, one can be exploratory, imaginative and adventurous. Daring to go in for a rather in-the-face bright yellow, Indu Sridhar, a home maker says: “We got our home repainted for my son’s wedding a few months ago. Initially I had reservations of using such a bright colour on the exteriors, today I am more comfortable with it. It was by husband’s idea to use a colour that would make our home stand out. We are receiving varied feedback.”</p>
<p>Krishna Kumar, an interior designer who owns Design Euphoria says: “Whether it is clothes or lifestyle, people are getting lively and experimental. One reading could be bold colours reflects a youthful mind.</p>
<p>Even if people do not go in for a bright shade on all the walls, the trend of using a bright shade on one wall is increasing.</p>
<p>This is called a feature wall and it brings out a home’s aesthetic element.</p>
<p>Like any other industry, paint companies regularly conduct research on emerging colour trends. This year after India-specific research, Asian Paints has unveiled colours like Shocking Pink, Emerald Gold, Hot Shot amongst an array of neutral colours. Colour trends and preferences are cutting across a range of products like clothing, wall paints and automobiles.</p>
<p>What goes on clothes also goes on walls and home furnishings with practically no time lag.</p>
<p>Srikanth S.K., Group Brand Manager, Asian Paints says: “With changing lifestyle, people today are far more exposed to décor trends and are aware of the happening colours thanks to dedicated interior décor magazines. Also we find many Indian home owners have a strong reason to believe that their home should stand out from the rest and the home should look attractive at least for four to five years.</p>
<p>“One more critical reason is that young people now have more money. They can afford to invest in homes and that reflects in the colours they choose.”</p>
<p>While colours on walls take the imagination of the home owner and reflects an attitude that may shock or surprise others for a using a bright tinge, yet the increasing number of homes that are going in for bright colours speaks of new-age preferences. However, one should be cautious think the idea through about whether one would be comfortable with the colour in the long term.</p>
<p>If until now bedrooms or living rooms started the trend of a vivid colour on one wall, today it is the turn of the exteriors to sport bright, cheery colours to liven up the urban landscape.</p>
<p><strong>Technicolour dream houses </strong></p>
<ul>
<li>Bold colours reflects a youthful mind</li>
<li>Using a bright shade for one wall, is called a feature wall and it brings out a home’s aesthetic element</li>
<li>Colour trends and preferences are cutting across products</li>
<li>What goes on clothes is soon seen on walls and home furnishings</li>
</ul>
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