I am doing good at my work and suddenly find myself thinking more on motherhood, pregnancy, parenting as that is part of my job profile. It’s a month since I have joined and I like what I am doing though I do feel at times I am perhaps doing more than my expected job profile, but then it’s all part of learning so good enough. However on a personal note, I have realized, I am going to be fine only if my little one is going to be fine at day care, emotionally, physically and just healthy.

BTW the reason I wanted to write this piece is the hoardings of a jewellery brand that has caught my attention since the last few months. Unlike several jewellery brands except for one or two like Tanishq who use exquisite jewellery pieces and models. However I thought I had caught it wrong when around two months ago I saw a plain model with hardly any flashy jewellery noticeable showcased on a huge hoarding of Ganjam.

I thought it was one of the pictures and it vanished from my mind soon. But recently another one with another plain looking model with just her hair focused and the piece of jewellery on it. This I felt was too bland compared to bangle melas and models in other jewellery brands that deck up in gold more than they clothe themselves. Ganjam’s recent hoardings are too bland but hey… maybe that’s the idea. Be apart from the rest. And yes bland can catch attention too but donno if it will convert possible customers to walk into their showroom because of such hoardings.

Also it maybe an attempt to connect with modern women who want non fussy stuff rather than being decked up. Although I am fall into both categories, at times I do dress up like in a very traditional avatar including jewellery and sometimes one can catch me completely de glam and no accessories at all.

Come to think of it Ganjam’s recent hoardings do catch attention but I don’t think it will make people crave for their jewellery pieces as the models even though plain need to emote little more for a woman to connect with her and the jewellery brand.