Blame it on hype and the mood set in by marketers. Since the last decade and gradually increasing, Valentine’s Day has become such an important discussion topic in cities. If I am not mistaken, the subject is of great importance that needs to be discussed, planned and implemented even in smaller towns in India.

Buying a bunch of red roses tomorrow is going to cost huge. But there are many teenagers and just married couples who want to indulge in this fun celebration. Well who am I to generalize. Maybe there are lot of them over 30 too who feel Valentine’s to be celebrated with great excitement.

However like every year, this year too we may have a few fanatic organizations who try to disrupt any kind of celebrations in Bangalore and other cities in the country when it comes to Valentines’.

I was at a mall recently when I overheard a sales assistant asking her colleague, if she has already bought a gift for her beau. The young lady replied quite sternly “Shouldn’t men give women for Valentine’s day?” The one who posed the question initially said it is a good occasion even for women to woo their partners. So came the fitting reply, “ I’ll wear a red outfit that day before changing to the mall uniform. I think it’s up to my husband to gift me something good, let’s leave it at that” Guess women still want men to woo them on any occasion at least on a marketed celebrated day.

I read in the dailies a few days ago that restaurants are marketing unforgettable dinners and experience for couples even at the range of Rs.1,500 to 50,000/-. Exorbitant..oh yes but those who love to celebrate this day will have reasons to justify them.

It is not that I haven’t gushed on receiving a rose or bunch of them when in college. But today I find it nice.. but not for me. Maybe I am older, maybe I am cynical, maybe I am wary…nevertheless that’s me.